Senator Hotels & Resorts Discount 8 October 2026

Yes. The brand runs a free loyalty programme called My Senator, which replaced the former Senator VIP club. Joining costs nothing and carries no ongoing fees. New members start at the Plus level and receive a discount on the best available rate for future stays. As guests accumulate nights at Playa Hoteles, Senator Hotels and Affiliated by Senator properties, they move up through further tiers, unlocking progressively larger booking discounts. The highest tier is reserved for guests with several hundred accumulated nights and is retained for life.

Members receive a digital My Senator card, accessible through the My Senator app or website, which identifies their loyalty level at check-in. Alongside the percentage discount on room rates, the card can give access to reduced prices on extras such as spa treatments, parking and pet-friendly stays, depending on the level reached and the hotel chosen. Points are also earned for every night stayed, calculated differently for standard rooms and suites, and these points can later be exchanged for selected hotel services.

Registering with My Senator is free and gives an immediate discount on the best available rate from the very first booking, without needing to wait for a stay to be completed. Anyone who previously held a Senator VIP card from the old programme is automatically transferred into the new My Senator scheme at an equivalent level.

Visitors can subscribe to the Senator Hotels & Resorts newsletter directly from the website. Subscribers are told about new openings, destinations and the latest promotions before they appear more widely, making it a simple way to keep track of upcoming offers without checking the site constantly.

The official site regularly runs limited-time promotions, such as seasonal booking windows or family-focused offers, which sometimes require entering a promotional code at the payment stage. The site also has a dedicated offers section where current campaigns can be browsed by hotel or destination. Members of My Senator should bear in mind that their loyalty discount is generally applied automatically, so in many cases no separate code is needed to receive a reduced rate.

Senator Hotels & Resorts typically introduces seasonal campaigns tied to particular periods of the year, including summer booking windows, long-weekend escapes and family-oriented promotions around school holidays. These campaigns tend to be time-limited, encouraging guests to book ahead of a stated deadline, and are promoted across the homepage and individual hotel pages rather than through fixed annual discount amounts.