Sembo Offer 18 August 2026

About Sembo

Sembo is an online travel agency that allows customers to search, compare and book holidays, hotels, flights, ferries and car travel in a single platform. The company states it has operated since 1987 and forms part of the Stena Line Travel Group, itself part of the wider Stena Sphere. Sembo's registered office is in Helsingborg, Sweden, and the business is registered with the Danish Travel Guarantee Fund (Rejsegarantifonden) under the name Stena Line Travel Group AB. Customers can book accommodation, flights, road trips and package holidays to a wide range of destinations, including Spain, Italy, Greece, Turkey and further afield.

Does Sembo offer a price guarantee?

Sembo promotes a Price Match Guarantee, which it presents as part of its commitment to offering competitive pricing across its range of holidays, hotels and flights. The company also refers to a package protection plan intended to give customers added peace of mind when booking through the site.

What newsletter benefits does Sembo offer?

Visitors to sembo.co.uk can sign up to the company's newsletter directly from the website. According to Sembo, subscribers receive travel tips, inspiration and access to exclusive offers sent to their inbox, making it a straightforward way to stay informed about new deals and destination ideas.

How does Sembo's booking system work?

Sembo describes itself as a digital travel agency that lets customers search and book all parts of a trip, including accommodation, transport and activities, in one combined search. The site also features an AI trip planning tool called Amelia, designed to help customers compare prices and explore options when putting together their holiday.

What payment options are available on Sembo?

Sembo accepts a range of payment methods to make booking flexible for different customers. Based on information published on the checkout system, accepted options include major debit and credit cards, PayPal, Apple Pay, Trustly instant bank payments, and Klarna for those who prefer to pay later or in instalments.

Does Sembo offer gift cards?

Sembo provides a gift card option through its website, allowing customers to purchase vouchers that can be put towards future bookings. This can be a useful option for those looking to give the gift of travel rather than a specific pre-booked trip.

Is Sembo protected by a travel guarantee?

Sembo is registered under the Danish Travel Guarantee Fund, which is designed to protect customer payments in the event that the organiser becomes insolvent, and to secure repatriation where transport is included in a package. The company also outlines customer rights under EU Directive 2015/2302 on package travel, covering areas such as price changes, cancellations and compensation for improperly performed services.

What do customers say about Sembo?

Customer feedback on independent review platforms is mixed. While Sembo highlights its long-standing experience and affiliation with the Stena group as reasons to trust the brand, some customers reviewing the company on Trustpilot have reported difficulties with cancellations, refunds and reaching customer support. Anyone considering a booking may find it useful to read a range of recent reviews before making a decision, alongside checking the terms of any package before confirming payment.