Debenhams Women's Lasting Finish 35 Hour Foundation in 100 Ivory | Size: 30ml

Debenhams Women's Lasting Finish 35 Hour Foundation in 100 Ivory – Full Product Guide

The Debenhams Women's Lasting Finish 35 Hour Foundation in 100 Ivory is a long-wear liquid foundation designed to provide consistent, buildable coverage throughout extended wear. Available in a 30ml bottle and formulated specifically for fair to very fair skin tones, this foundation targets women who need reliable coverage that does not fade, oxidise, or require frequent touch-ups during a busy day or evening.

This product is identified by barcode 3616304825057, which you can use to verify authenticity or check compatibility with loyalty or price-matching systems at point of purchase.

What Is the Lasting Finish 35 Hour Foundation?

This is a full-coverage liquid foundation developed under the Debenhams own-brand cosmetics range. The "Lasting Finish" name refers to the foundation's core selling point: a wear time claim of up to 35 hours, which positions it firmly in the long-wear foundation category. Unlike lightweight tinted moisturisers or BB creams, this product is formulated to deliver more substantial coverage while maintaining a natural-looking finish on the skin.

The shade 100 Ivory sits at the lightest end of the shade range, making it appropriate for women with very fair or pale skin with neutral to slightly cool undertones. It is one of the more difficult shades to find in everyday drugstore ranges, so its inclusion addresses a gap often noted by women with lighter complexions.

Key Features and Benefits

Long-Lasting Wear Formula

The primary feature of the Debenhams Women's Lasting Finish 35 Hour Foundation is its extended wear capability. The formula is designed to resist moisture, light activity, and daily environmental exposure without breaking down or separating. For those who apply makeup in the morning and need it to remain intact through a full working day and into the evening, this type of foundation offers a practical solution.

Buildable Coverage

The foundation offers buildable coverage, meaning you can apply a single layer for lighter, more natural-looking coverage or layer it for greater opacity. This flexibility makes it suitable for both everyday wear and occasions where a more polished finish is preferred.

Shade 100 Ivory

The 100 Ivory shade has been formulated for the fairest skin tones. Women who often struggle to find foundations light enough for their complexion without a greyish or ashy cast may find this shade particularly well suited to their needs. The undertone is relatively neutral, which means it tends to work across a range of fair skin undertones without pulling heavily pink or yellow.

30ml Size

At 30ml, the Debenhams Women's Lasting Finish 35 Hour Foundation in 100 Ivory offers a standard foundation volume. This is consistent with most mid-range liquid foundations and provides approximately one to three months of use depending on application frequency and coverage level.

Who Is This Foundation For?

This foundation is best suited to adult women who have fair to very fair skin and are looking for a reliable, long-wear base product. It is particularly relevant for those who:

• Work long shifts or have extended days where re-application is not practical
• Have previously struggled to find foundation shades pale enough for their complexion
• Prefer a more covered look rather than a sheer or skin-like finish
• Want a foundation that holds up in warm environments or through moderate activity
• Are looking for a cost-effective alternative to prestige long-wear foundations

It is less likely to suit those who prefer very lightweight, natural-skin finishes, or those with dry skin who find long-wear formulas tend to emphasise texture or dry patches.

How to Apply the Lasting Finish 35 Hour Foundation

Preparation

For best results, begin with a clean, moisturised face. Allow your moisturiser to absorb fully before applying foundation. If you have oily skin, a mattifying primer can help extend wear even further and improve how the foundation sits on the skin.

Application Method

Apply the Debenhams Women's Lasting Finish 35 Hour Foundation using a flat foundation brush, a damp beauty sponge, or clean fingertips. A damp sponge tends to give a more seamless, skin-like finish, while a brush provides more control and slightly more coverage. Work outward from the centre of the face, blending carefully around the hairline and jaw to avoid visible edges.

Setting the Foundation

Even with a long-wear formula, setting the foundation with a light dusting of translucent powder can further extend wear, particularly in the T-zone area. A setting spray applied over the top can help meld the layers together for a more uniform finish throughout the day.

Buying Advice

When purchasing the Debenhams Women's Lasting Finish 35 Hour Foundation in 100 Ivory, it is worth considering the following points. First, shade matching is important. If you are new to this product, try to obtain a sample or check reviews from users with a similar complexion before committing to a full bottle. The 100 Ivory shade is designed for very fair skin, and if your skin has notably warm or pink undertones, it is worth checking whether the neutral lean of this shade will complement your natural colouring.

Second, consider your skin type. Long-wear foundations generally perform better on normal to oily skin types. If you have dry or dehydrated skin, you may need to prioritise moisture preparation and blending technique to prevent the foundation from settling into fine lines or appearing patchy.

Third, check that you are purchasing from a reputable seller and that the product packaging and barcode match the expected product description, as counterfeit cosmetics do circulate online.

Frequently Asked Questions

Does the 35 hour wear claim mean I should wear it for 35 hours without removing it?

No. The 35 hour figure refers to the formula's staying power under controlled or typical use conditions, meaning the coverage and finish are designed to hold up over that duration. It does not mean the product is intended to be worn continuously for 35 hours. Standard skincare guidance recommends removing all makeup before sleeping to allow the skin to breathe and recover overnight.

Is the 100 Ivory shade suitable for very pale skin with pink undertones?

The 100 Ivory shade is formulated with a relatively neutral base. It can work for a range of fair complexions, but those with strongly pink or cool undertones may find that a shade with a slightly more pink-leaning formula gives a more natural match. As with all foundations, individual results vary depending on personal skin tone and undertone.

Is this foundation transfer-proof?

Long-wear foundations of this type are generally more resistant to transfer than standard formulas, but they are rarely entirely transfer-proof. Setting with powder and a setting spray will help reduce transfer throughout the day.

Can this foundation be layered for fuller coverage?

Yes. The Debenhams Women's Lasting Finish 35 Hour Foundation in 100 Ivory is buildable, meaning you can apply additional thin layers to increase coverage in specific areas such as blemishes or uneven skin tone, without the formula becoming cakey if applied carefully.

What is the best way to remove long-wear foundation?

Long-wear foundations typically require an oil-based or micellar cleanser to break down the formula effectively. Double cleansing, starting with an oil-based cleanser followed by a water-based cleanser, is a reliable method to ensure thorough removal without excessive rubbing.